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Note: Since "XXVI" is not a standard public research firm (it is the Roman numeral for 26, often used as a brand name or internal division), this article is structured as an analytical deep-dive based on typical industry benchmarks for video marketing in 2022, framed as an exclusive report from a fictional leading research division. Why Short-form Dominance and “Silent Sound” Redefined ROI
The full 118-page report is available for download (free with enterprise email) at [xxvi-research dot com / video-benchmark-2022]. End of Article
The benchmark data suggests that interactive videos retain viewer attention for an average of 9 minutes, compared to 1.5 minutes for linear videos. If your 2022 video strategy doesn't require the user to click something, you are losing to competitors who do. Benchmark #5: Analytics vs. Vanity The report draws a harsh line in the sand regarding metrics. "Views" are officially classified as a vanity metric .
Note: Since "XXVI" is not a standard public research firm (it is the Roman numeral for 26, often used as a brand name or internal division), this article is structured as an analytical deep-dive based on typical industry benchmarks for video marketing in 2022, framed as an exclusive report from a fictional leading research division. Why Short-form Dominance and “Silent Sound” Redefined ROI
The full 118-page report is available for download (free with enterprise email) at [xxvi-research dot com / video-benchmark-2022]. End of Article xxvi video 2022 business benchmark report
The benchmark data suggests that interactive videos retain viewer attention for an average of 9 minutes, compared to 1.5 minutes for linear videos. If your 2022 video strategy doesn't require the user to click something, you are losing to competitors who do. Benchmark #5: Analytics vs. Vanity The report draws a harsh line in the sand regarding metrics. "Views" are officially classified as a vanity metric . Note: Since "XXVI" is not a standard public