Principles Of Marketing By Philip Kotler Ppt (ESSENTIAL · Collection)

Six months later, Maya opens her laptop. Dr. Kotler appears one last time.

Maya adds to her slide: “Golden Crust. Flaky Layers. The aroma of Paris at 7 AM.” principles of marketing by philip kotler ppt

Maya is a baker, not a businessperson. She whispers to her laptop, “I don’t need marketing. I need customers.” Six months later, Maya opens her laptop

Image: A thirsty person choosing between water, soda, and a smoothie. Text: Needs (food) → Wants (croissant) → Demand (affordable croissant). Six months later