Natasha Nice | Uk, Software Company, New York, Latest !exclusive!

Hiring first US-based engineers. Watching the city’s logistics giants closely. And refusing to open a WeWork.

In its latest move, Natasha Nice UK has soft-launched a Manhattan outpost—not a flashy office, but a lean “product & partnerships” hub in Flatiron. Why New York? Because the city’s logistics, retail media, and fintech startups are drowning in fragmented data. Natasha Nice’s flagship product, FlowState , stitches together inventory, CRM, and fulfillment data in real time—without a single line of SQL required by the user. natasha nice uk, software company, new york, latest

Based quietly in the UK, Natasha Nice—the company—has been building workflow automation tools with an almost obsessive focus on user experience. Think Notion-level polish, but for supply chain and logistics analytics. For years, it stayed under the radar, serving a loyal European clientele. Hiring first US-based engineers

The latest buzz: a quiet but growing list of NYC-based DTC brands and 3PLs are switching from legacy dashboards to Natasha Nice. The pitch? “We’re a UK company, so we don’t do Silicon Valley bloat. We do tea, efficiency, and a damn good API.” In its latest move, Natasha Nice UK has

Then came New York.