Introduction To Marketing Research Ppt -

– What should we do? Example: “Launch a loyalty program instead of a price cut.” Slide 4: Real-Life Examples (Make it relatable) Visual: Three logos or mini case studies

– Research revealed their pizza tasted like “cardboard.” → They changed the recipe and admitted it in ads. Sales soared. introduction to marketing research ppt

| | (Why?) | Conclusive (How much?) | |----------------|------------------------|----------------------------| | Qualitative (Words) | Focus groups, Interviews | N/A (rare) | | Quantitative (Numbers) | N/A (rare) | Surveys, Experiments, Panels | – What should we do

Here’s a structure and content for an PowerPoint presentation. It’s designed to grab attention, tell a story, and avoid the usual boring definitions. Presentation Title Slide Title: The Secret Sauce of Business Decisions: Introduction to Marketing Research Subtitle: Why gut feelings fail and data wins Your Name / Course Slide 1: The Hook – “The $50 Million Mistake” Visual: A split image – Left side: A happy Coca-Cola executive in the 1980s. Right side: A sad Pepsi logo. | | (Why