Eugene: Schwartz

AI defaults to the average. It scrapes the internet for what has worked, which means it generates "Stage 1" copy for "Stage 3" problems.

In Schwartz’s world, you don't sell a book. You sell "The 15-minute reading algorithm." You don't sell a vacuum. You sell "The cyclonic force separation system." eugene schwartz

But here is the killer: Schwartz argued that when a market hits Stage 1 (Most Aware) for too long, the law of diminishing returns kicks in. The desire for the category drops. The iPhone isn't exciting anymore; it's a utility. AI defaults to the average

If you feel like your marketing is getting louder but less effective; if you feel like you are shouting into the void of social media; if you feel like your product is great but no one cares... You sell "The 15-minute reading algorithm