Malin imagined a shopper named Elena. Elena browsed cookbooks but didn’t buy. In Dynamics, Malin built a journey trigger: Abandoned browse → send recipe ebook after 2 hours → score lead +10 . She tested it live. Elena downloaded the ebook. Then registered for a webinar. Then bought.
She smiled. “I already wrote my own version. It’s called listening to customers and testing everything.” Malin imagined a shopper named Elena
Six months later, a global retail chain hired her as their lead functional consultant for Dynamics 365 Marketing. On her first day, she was handed a real PDF: “Becoming a Microsoft Dynamics 365 Marketing Functional Consultant – Official Guide.” She tested it live
Malin Martnes had never planned to become a functional consultant. She’d studied literature and spent three years managing a small bookstore’s social media. But when the bookstore was acquired by a retail chain using Microsoft Dynamics 365, she was thrown into the deep end. Then bought